Posts Tagged ‘Guest Room’

Brian’s Blog: ‘It’s A New Stay’ at Courtyard Hotels

Monday, May 5th, 2008

By now, I’m sure many of you have seen the new Courtyard commercial on TV. It seems to be everywhere! Our brilliant marketing team put a lot of hard work into it and I’m really proud and happy about how it turned out.

This new ad campaign signals a different approach for Courtyard because we’re using a new tagline – “It’s a new stay.” This is the first time that slogan hasn’t referred to “business travelers.” In the past, the phrase that was most commonly associated with Courtyard was “The first hotel designed for the business traveler, by the business traveler.”

Our new tagline couldn’t be more accurate. It really is a new stay for our guests at Courtyard. They get to experience the newly redefined lobby, a new guest room design, more appealing outdoor spaces and enhanced technological capabilities like free WiFi in our public spaces.

And all of this is shown in the new TV commercial. It begins with a man working on his lap top his room which features the new design package. As the background changes behind him, it shows him continuing to work in the new lobby and even outdoors. The commercial really does a great job of showing the new design elements of the Courtyard brand, while also demonstrating how guests can get out their room and still work wirelessly.

It shows that we’ve taken notice and learned from our research how guests have changed and what they want from a hotel. They want flexibility, choice, and a nice atmosphere to work and play. At Courtyard, they get all of that. They have the flexibility to choose where they want to work now that we feature free WiFi in our public spaces. They can sit in one of our media booths inside while grabbing a quick bite, or they can even take their work outside with them while enjoying a drink.

If you haven’t seen the commercial yet, I’ve posted it below, so please take a look.

Thanks for helping me keep Courtyard on the go.

Brian

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Brian’s Blog: The New Courtyard Guest Room

Tuesday, April 1st, 2008

cy-bed.jpgA reader sent in a comment to my blog the other day saying it’s great that we’re renovating the Courtyard lobbies, but that he’d like to see renovations in the guest rooms as well. We are renovating our guest rooms and here’s what we’re doing.

Every few years, we take a serious look at our guest room design. Since 2000, we’ve made many improvements to our Courtyard guest rooms. We’ve introduced many new items including desks, armoires, a new decorative headboard and a new bedding package. Those patterned bedspreads are history! Currently, we’ve turned our focus on to the room’s décor with a brand new design package. But renovating is a cyclical process and not all hotels complete their renovations at the same time, which explains why it might take a while to see all the changes.

The new design package we created has a global theme to reflect Courtyard’s almost 800 hotels around the world. We began rolling it out at the beginning of this year, so it’s just starting to make its way into our Courtyard hotels. The color palette is warm and inviting and contains soft gold tones, warm browns and striking red highlights. One of my favorite parts of the new design is the accent wall we created over the headboard. It’s red with an interesting, Asian-inspired print.

Another very important component of our new guest room is flexible functionality. Today’s travelers want a room that will give them options to help them work and relax. For example, the new desks are multi-level and mobile. The top level of the desk is stationary, but the level below pulls out so you can work or eat in front of the TV. We also created a bi-level coffee table. The lower level is the perfect height to be a footrest and the top level is great for spreading out work or having a meal. You can even work in bed because we’ve added electrical outlets to the headboard and more and more of our hotels are adding WiFi in the rooms.

I know that good lighting is important to our guests and we’ve been changing up the lighting in the room too. We developed our own compact fluorescent light bulbs. They’re whiter and warmer so they give off the look of an incandescent bulb. They make the room brighter than before but are far more energy efficient.

And, we want you to feel at home in our hotels, so we’re implementing some cues you might use in your own house. For example, we improved the window treatments in the rooms by putting the big, heavy blackout drape closest to the window and inside the room we are using a lighter, more delicate sheer drape. These drapes, which have horizontal stripes, feel much more like something you’d see in a home, and also make the room feel wider. The new carpet has horizontal stripes too – that also makes you feel like you have more space to spread out.

So, as you can see, it’s not just the lobby that’s getting a makeover – it’s the guest rooms too.

That’s it for now. Thanks for helping me keep Courtyard on the go.

Brian

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