By now, I’m sure many of you have seen the new Courtyard commercial on TV. It seems to be everywhere! Our brilliant marketing team put a lot of hard work into it and I’m really proud and happy about how it turned out.
This new ad campaign signals a different approach for Courtyard because we’re using a new tagline – “It’s a new stay.” This is the first time that slogan hasn’t referred to “business travelers.” In the past, the phrase that was most commonly associated with Courtyard was “The first hotel designed for the business traveler, by the business traveler.”
Our new tagline couldn’t be more accurate. It really is a new stay for our guests at Courtyard. They get to experience the newly redefined lobby, a new guest room design, more appealing outdoor spaces and enhanced technological capabilities like free WiFi in our public spaces.
And all of this is shown in the new TV commercial. It begins with a man working on his lap top his room which features the new design package. As the background changes behind him, it shows him continuing to work in the new lobby and even outdoors. The commercial really does a great job of showing the new design elements of the Courtyard brand, while also demonstrating how guests can get out their room and still work wirelessly.
It shows that we’ve taken notice and learned from our research how guests have changed and what they want from a hotel. They want flexibility, choice, and a nice atmosphere to work and play. At Courtyard, they get all of that. They have the flexibility to choose where they want to work now that we feature free WiFi in our public spaces. They can sit in one of our media booths inside while grabbing a quick bite, or they can even take their work outside with them while enjoying a drink.
If you haven’t seen the commercial yet, I’ve posted it below, so please take a look.
Thanks for helping me keep Courtyard on the go.
Brian

