At Courtyard, we’re always looking to learn about our guests – their wants and needs on the road, their interests and hobbies, etc. This kind of information allows us to provide them with the best experience possible when they stay with us, and still connect with them even when they’re not traveling.
One thing we’ve learned over the years is that many of our Courtyard guests are avid sports enthusiasts. Among these enthusiasts, the most popular sport seems to be American football. That got us thinking – how could we link Courtyard with football?
We know that many of our guests watch the NFL Network so, a few years ago, we entered into a partnership with the network. Since then, we have become the sponsor of Greatness on the Road, a segment that airs during the show NFL Total Access, which has proven to be a great way to reach out to our guests.
We have also formed a great relationship with the host of NFL Total Access and “face” of the network, Rich Eisen. Rich is known for bringing his humor and wit to his broadcasts, so we knew anything he did for us would bring laughs as well. We decided to have him come out to one of our Courtyard hotels with the new Refreshing Business lobby and film a series of short videos called “Lobby Live” that show him interacting with guests and experiencing the new lobby for himself.
All of the videos are posted here on gocourtyard.com and you can see him entertaining the crowd at The Bistro, interacting with guests with the mini cheerleading squad he brought along and even giving play-by-play commentary of a guest checking in! We hope you enjoy the videos and leave us a comment with your feedback!
Thanks for helping us keep Courtyard on the go!
You might be wondering why we’ve been talking so much about football and James Brown lately. Well, we can finally reveal the reason – our Game Day giveaway! We know that many of our loyal Courtyard guests are fans of American football, and wanted to offer them a little something extra this fall.
